The target audience for my charity are Armed Forces Personnel, wounded troops from warzones, their families and the British public who wish to help in any way. Soldiers who have been injured during battle in hostile territory need a lot of care and help in order to re-adjust back to normal society. My charity helps by raising money in any way, which goes towards paying for rehad centres and aid workers, as well as counselling for the families.
To appeal to my target audience, the website has to be as user friendly and as easy to navigate as possible- which ensures they stay interested. The links need to be clearly labelled so people can quickly find the information with ease. Also, I should add pictures of fundraising events the charity has done so the audience can see what people have done to help and the fun they have at the same time.
Finally, my website needs to be inviting and friendly in it's presentation, while highlighting the important issues the charity is all about.
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