Main Task- Research And Planning: What Makes A Good Logo

After reading the article by Duncan McAdams and looking at successful logos from other websites and charities, I think I know what makes a good logo.

It has to be easy to read, and ideally not contain too much or any text, so people can quickly see it and instanlty know what charity it is. It should only have the Charity name- and mabye their cause- like the Help For Heroes logo has 'Support our Wounded' under it's main name. This also means it has to be a recognisable shape- mabye the companie's image, or it could be an edited photo/drawing which everyone can link back to the charity. However, it has to be simple to replicate and draw again- so no complicated images, and distinctive enough for people to recognise it without colour.
As a general rule, two colours is enough for a logo. It all comes down to expense, especially when reproducing your logo on business cards, letterheads and other forms of printing. It's not a worthwhile business expense to spend money on more than two colours, as you will not see any return on your investment.
It is also best to make the logo a rectangular shape rather than a square because it has been found that this is easier to look at. Furthermore, rectangles work better on the web and on TV.

Finally, a general idea about logos are that they have to be memorable, simple, describable and partially colourful- all in order for them to be an effective logo.

Main Task: Research And Planning- Charity Logos

Here I have taken and analysed the Help For Heroes charity logos so I can establish the conventions and Mise-en-scene of a good logo.

Main Task Research And Planning: Target Audience

The target audience for my charity are Armed Forces Personnel, wounded troops from warzones, their families and the British public who wish to help in any way. Soldiers who have been injured during battle in hostile territory need a lot of care and help in order to re-adjust back to normal society. My charity helps by raising money in any way, which goes towards paying for rehad centres and aid workers, as well as counselling for the families.

To appeal to my target audience, the website has to be as user friendly and as easy to navigate as possible- which ensures they stay interested. The links need to be clearly labelled so people can quickly find the information with ease. Also, I should add pictures of fundraising events the charity has done so the audience can see what people have done to help and the fun they have at the same time.

Finally, my website needs to be inviting and friendly in it's presentation, while highlighting the important issues the charity is all about.